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As a career professional, having a 5 minute makeup routine is one of the things that has saved me a ton of time during the week. It took me a little while to figure out my morning routine. Not only figuring out what products to use but also practicing how to do everything faster! Beautycounter, one of my favorite beauty brands, just made half of that easier. On Tuesday, they launched their 5-Minute Face with 6 products they recommend every girl has. But does it pass my test?

For those of you that are new to safe beauty (products without toxic chemicals), read this post about certain ingredients in our beauty products that can be considered harmful. It’s a little concerning but I laid out a good approach to making the shift to better products. My approach has always been make changes where you can and where it makes sense for you. I’ve also talked about Beautycounter when I wrote about why using face oil is a total game changer for your skin and of course, when I shared the products I use in my nightly skincare routine.

But today let’s talk makeup. Here’s the break down of Beautycounter’s 5-Minute Face. They’ve built it out really well on the website where it walks you through each step of the routine so you don’t even have to search for each product individually. It also makes recommendations based on your skin tone!

Step 1: Tint Skin (Foundation).

I don’t know about you but I rarely leave the house without foundation. My skin has a lot of different pigments in it so this step is a no brainer in my mind! Beautycounter is also offering a free Retractable Brush to apply your Tint Skin with through tomorrow. The brush is like a kabuki brush which has changed my life. I used to use my hands (which you can still do) but all your hand oils are then on your face. Making the switch to using a brush was a cleaner way to apply that also made the makeup more evenly distributed/buffed!

I use the color Sand in summer and Linen in winter!

Step 2: Concealer.

Raise your hand if you have dark circles! I do! That makes concealer (almost) a must! There are definitely days where I’m too tired to apply but the Beautycounter concealer comes in a click pen format which makes it super easy to use. It also makes things less messy in my opinion. I typically use a beauty blender to distribute it across my skin evenly!

I use the shade Light! Note that when you first get the product, you will have to click probably about 20 times before the concealer comes out!

Step 3: Brows.

Dark brows are one of my favorite ways to get Matt to say “did you do something different with your makeup?” In a good way. People notice. While I definitely don’t use a brow pencil every day, it’s a great way to up your makeup game. I also already have dark, full eyebrows so if that’s not you, it makes sense that this brow pencil makes the cut for the 5-Minute face!

I used the color Medium and my brows look fab in today’s Insta Stories!

Step 4: Mascara.

I have been DYING to try their mascara!! It’s so hard to find a safe, non-toxic mascara. I’d call it impossible if Beautycounter didn’t make one. They have 2 different mascaras – one is lengthening and one is volumizing. While it’s tough to choose, I usually go with lengthening but tried volumizing this time! It was a little more difficult to build the length with the volumizing mascara (duh) but I was able to get my lashes to a point where I liked them – it just took me a little longer.

A side note, mascara is incredibly hard to make “safe”. If we want to talk science for a minute, the formula takes years to perfect without using certain toxins known for those show-stopping lashes we all crave. The chemicals in regular mascaras that make your lashes look amazing or make the pigment stick to your lashes through a tidal wave are usually the ones causing harm. So, having to pick between volume and length is a small sacrifice for now, until I can have both in one!

Step 5: Blush.

Blush is almost as essential to my routine as foundation. Nothing makes you look more “alive” than a little bit of color. My signature shade, if you will, is Flamingo/Apricot. I like a little bolder color. That said, it’s not so bold that you look like you just left the MAC counter ready for prom. The color builds gradually and you can control it so I would recommend this for almost everyone. That said, the Beautycounter 5-Minute Face does help you figure out a color if you want to play it safe!

Step 6: Lips.

This step makes the most difference in terms of giving you the edge. Whenever I wear lip color, no matter how subtle, my coworkers notice. Even my male coworkers. So whether you’re a Bare Shimmer or a Ruby kind of girl, there are 8 beautiful shades of lip gloss to complete your 5-Minute Face. I used Peony today!

PS. I had put a basket full of Lip Sheers in various colors in the bathrooms at our wedding as favors for the girls to take. All 60 Lip Shears disappeared into people’s clutches not even an hour into the wedding. People could not get enough and came up to me asking where they could get more!

So who is this makeup routine for? Everyone. But specifically, people looking to make their morning routine more efficient and anyone trying to make the switch to safer beauty. As I talked about here, there are always sacrifices when it comes to safe beauty in terms of efficacy. However, knowing that the stuff I put on my face this morning isn’t causing dermatitis, skin tumors, or worse, is something that I feel makes it worth it. To me. But it’s up to you! This is a very personal thing. Do what makes sense for you.

I tried this routine this morning and it took me 7 minutes! Since I was using a few new products and unwrapping packages, I feel like that was pretty good! I can definitely get it down to 5 minutes in the future though!

Now, let’s see if my coworkers notice a difference in my makeup today…